External_links Filter Use Cases

The "external_links" filter in Webz.io’s open web API allows users to search for posts that contain links to other websites. This filter is particularly valuable for several use cases:

Backlink Analysis and SEO: Marketing and SEO teams can use the external_links filter to track articles that link back to their own or competitors’ sites. This helps with backlink analysis, allowing businesses to measure the reach and impact of their content across the web, identify potential partnership opportunities, and understand how their content is shared and cited.
Referral Traffic Monitoring: By finding articles with external links to their website, businesses can identify sources driving referral traffic. This can offer insights into which publications or influencers are engaging with their brand, and reveal new channels for audience engagement or collaboration.
Brand Mentions and Influencer Outreach: For PR and influencer marketing, this filter helps identify when and where third-party sites mention or link to the company, its products, or related content. Tracking these external links helps brands recognize advocates, evaluate brand reputation, and establish connections with key influencers or media outlets.
Content Curation and Competitor Analysis: Content curators and analysts can track where competitors’ content is being referenced or linked. This offers insights into competitor influence, key partnerships, and audience interest, helping businesses shape their own content strategy effectively.
Research and Academic Studies: Researchers studying online influence or citation patterns can use this filter to examine how information flows between sites, identify highly referenced sources, and track the dissemination of news, opinions, or misinformation across the web.

The external_links filter helps businesses and researchers quickly identify content that links to other sites, offering valuable insights for marketing, reputation management, content strategy, and research purposes.

Example query: external_links:_linkedin.com_
Will return results that contain links to linkedin.com